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Benefits of Proper Pricing
Information for Sellers
Benefits of Proper Pricing
Faster sale:
When your home sells faster, you save carrying costs, mortgage payments and
other ownership costs. A quicker sale creates less inconvenience for you. If
you've moved before, you know the energy it takes to prepare for showings:
keeping the home clean, making child care arrangements and altering your
lifestyle. Proper pricing reduces these demands on you, by helping your home
sell faster. At market value your home will gain exposure to more prospects
who can afford the price. Sellers who list at a high price are looking for
that one buyer who will pay it. Sellers often do not realize that they have
discouraged many potential buyers who could have afforded the home. The final
sales price is probably one that will be affordable by more purchasers. This
is because sellers many times accept a much lower price at a much later date
since that one buyer willing to pay the higher price never comes.
Increased salesperson response:
When salespeople are excited about a home and its price, they make special
efforts to contact all of their potential buyers. Knowing that it is priced
properly for its market, they expect it to sell soon and encourage their
prospects to act quickly. Their excitement is contagious!
Better response from advertising and sign calls:
Ad calls and sign calls to Realtors turn into showings when price is not a
deterrent. Most serious prospects are well educated about asking prices in
the areas they are seeking. They will not waste their time on a home they
consider overpriced.
Higher offers attracted:
Buyers fear they might lose out on a good home when it is priced right. They
are less likely to make "low ball offers." Better pricing attracts multiple
offers, too!
Means more money to sellers:
If a home is priced right, the excitement of the market produces higher sale
prices. You net more both in terms of actual sale price and in less carrying
costs.
Kevin O'Neill,
800-475-5128
http://www.soldonmaryland.com
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